It has been a year since Telegram started its monetization, but the results have already exceeded our expectations.
Unlike other apps, we took a privacy-conscious approach to ads: we decided that no personal data should be used for targeting and that promoted messages should only be shown in public one-to-many channels. Despite that, our ads have significantly outperformed the market and put Telegram on a steady path towards financial sustainability.
Telegram Premium, which we introduced just 5 months ago, quickly surpassed 1 million subscribers and has become one of the most successful examples of a social media subscription plan ever launched. While it still represents just a fraction of Telegram’s overall revenue, Telegram Premium is growing steadily every day, and one day may even rival our ads.
The future looks exciting. The additional monetization strategies I discussed in my previous posts are already bearing fruit, and the features we are working on now will set the foundation for further financial growth for Telegram in 2023.
Thanks to successful monetization, Telegram will be able to pay for the servers, traffic and wages necessary to keep building new features and supporting existing ones. While some other apps consider their users a tool to maximize revenue, we consider revenue a tool to maximize value for our users.
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Telegram开始货币化已经一年了，但结果已经超过了我们的预期。
与其他应用程序不同，我们对广告采取了注重隐私的方法：我们决定不使用个人数据进行定位，推广的信息只能在一对多的公共渠道中显示。尽管如此，我们的广告表现明显优于市场，并使Telegram在财务可持续性的道路上稳步前进。
我们在5个月前刚刚推出的Telegram Premium，很快就超过了100万用户，成为有史以来推出的社交媒体订阅计划中最成功的例子之一。虽然它仍然只占Telegram整体收入的一小部分，但Telegram Premium每天都在稳步增长，有一天甚至可能与我们的广告相媲美。
未来看起来令人兴奋。我在以前的文章中讨论的其他货币化战略已经取得了成果，我们现在正在努力的功能将为Telegram在2023年的进一步财务增长奠定基础。
由于成功的货币化，Telegram将能够支付必要的服务器、流量和工资，以继续建设新功能和支持现有功能。其他一些应用程序将用户视为实现收入最大化的工具，而我们则认为收入是为用户实现价值最大化的工具。
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