#ConceptWords #Globalisation
"Glocalisation":
The interplay between "globalisation" and "localisation". Multi-national corporations adapt their marketing strategies according to local cultures, for example McDonald's launched macaroni breakfast sets in Hong Kong.
"Glocalisation":
The interplay between "globalisation" and "localisation". Multi-national corporations adapt their marketing strategies according to local cultures, for example McDonald's launched macaroni breakfast sets in Hong Kong.